"Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon must inevitably come to pass!" – Paul J. Meyer
“SFT is the key.” I still remember David Cook telling me this about 7 years ago. This moment occurred a few years before he wrote his bestselling book Golf’s Sacred Journey: Seven Days at the Links of Utopia and long before he even thought there could be a movie project in the works. David was just sharing a principle with me that had worked in his life as well the lives of so many that he had touched through his speaking and serving as the mental game expert for many great athletes, teams, and coaches.
The summer of 2004 was a springboard for me – a defining moment for which I am eternally grateful. David mentored me in his methods and encouraged me to make this a part of what I was doing. Now, as his movie "Seven Days in Utopia" starring Robert Duvall releases this weekend, I am so happy for how God has worked in and through his life to create a movement that will serve as a catalyst for people in sports, business, and life. Yes, the movie and his book are about golf, but the core principles and themes represent so much more than taking a few strokes off of your golf game. I strongly encourage you to go see this film!
SFT is a concept that I have had the privilege of teaching to the athletes I coach as well as business leaders and entrepreneurs. The letters stand for “See it, Feel it, Trust it.” I use this theme with athletes in all sports, but golf provides a great outlet for explaining this concept. The golfers that I work with play at an elite level whether they are at the high school, college, or the professional level. They have the potential to hit a shot in the direction they want whenever they choose. Yet, many times, they rely more on technique, analytics, and mechanics more than their athletic ability. They also can get caught up in going through the motions without paying attention to the little things that make a big difference in whether they land somewhere on the green or 5-7 feet from the hole – striking distance for scoring well.
The basic premise of SFT is this:
- See it – You have to vividly visualize what you are trying to accomplish. In golf, we call it painting a picture in your mind. There is a big difference between saying “I want to land on the green” vs. describing in detail the trajectory of the ball flight and where and how it is going to land and roll up to the hole. If you don’t have a specific picture in your mind of where you are going, don’t be surprised where you land in life.
- Feel it – Once you have painted the shot in your mind, you have to get a feel for how to make that shot. For golfers, they go through their pre-shot routine of swinging the club to make the shot they just painted in their mind. They have the mechanics; they just have to focus on feel to let their athletic talent come out.
- Trust it – This is the final step in the process – walking up to the ball and doing it. In life some people can visualize their goals, develop action plans to achieve the goals, but lack the persistence and commitment to take a step of faith to make it happen. Trust is all about letting go of the mechanical thoughts and commands as well as the voices that tell us we can’t do this and letting it happen by unleashing our talent.
SFT doesn’t guarantee success in golf or in life, but the process provides a path to put us into the best position to score. I have seen it work time and time again.
As you pursue your goals, remember to use SFT to picture it in your mind and then paint it with your life!
How can you use the concept of SFT in your life?